Job Details

divh2Digital Marketing Specialist (Demand Generation)/h2pstrongJob Description for Digital Marketing Specialist (Demand Generation):/strong/ppWere hiring a Digital Marketing Specialist focused on demand generation to build and optimize campaigns that drive growth. Youll be hands-on in creating email campaigns, landing pages, and digital content aimed at attracting and converting new franchisees and clients. If you love combining creativity with data, this is your role./ppThis position is part of a full-stack in-house marketing team that includes experts in SEO, paid media, design, and analytics. With that support, youll be able to adapt quickly, experiment more often, and expand your own skills while directly contributing to lead generation./ppstrongWhat Youll Do/strong/pulliDesign, build, and optimize email marketing campaigns that engage and convert./liliDevelop landing pages and web content that resonate with prospects and drive leads./liliContinuously refine campaigns through A/B testing, analytics, and conversion tracking./liliPartner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform./liliApply best practices in copywriting, digital engagement, and conversion optimization to maximize results./liliStay on top of digital marketing trends and competitor strategies, bringing new ideas forward./liliReport on campaign performance with clear recommendations for improvement./li/ulpstrongWhat Were Looking For/strong/pulli36 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content./liliDemonstrated ability to own projects from start to finish - strategy, execution, testing, optimization./liliStrong skills in marketing automation tools (HubSpot, Mailchimp, or similar)./liliExperience with website CMS tools (WordPress, Webflow, or similar)./liliFamiliarity with analytics and reporting tools (Google Analytics, HubSpot, etc.)./liliExceptional writing and editing skills persuasive, clear, and engaging./liliCompetitive, proactive, and wired to show measurable results./liliBonus: experience marketing in a franchise or B2B services environment./li/ulh3strongWhy Join Us/strong/h3ulliWork within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house./liliAbility to pivot quickly, test new ideas faster, and accelerate learning./liliBe part of a growing, entrepreneurial company where marketing is central to growth./lili100% remote (Chicago preferred)./li/ulpstrongBenefits include:/strong competitive pay, health/dental/vision insurance, 401(k) with match, generous PTO and holidays, paid parental leave, ongoing professional development./p/div