Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The digital editor is responsible for commissioning, creating, and strategizing original and curated content across Food Network, HGTV and other entertainment websites and platforms to enhance our brands' distinct digital presence and voice, thereby growing audience, engagement and monetization.
New Role Accountabilities...
Content Creation
o Ideate, write, edit, and publish articles, galleries, recipes and more by staff and freelancers
o Package content to align with brand voice, and optimize for SEO and performance
o Commission original photography and curate stock images to accompany articles
o Anticipate and react to industry and technological developments (like AI-related best practices) while prioritizing best-in-class customer experiences
o Pitch and pioneer new ways of storytelling and trend-driven content angles
Content Management
o Recruit, manage, and assign projects to freelance writers
o Manage a robust editorial calendar and publishing schedule.
o Ensure brand consistency in copy through tone, voice, and terminology
Engagement, Analytics, and Strategy
o Track and analyze performance metrics to measure success of articles and galleries
o Use insights, and trends, to continually adjust overall strategy and increase site traffic, customer experience and engagement
o Experiment with and innovate on content topics, range, and forms
Collaboration
o Ideate with Food Network Test Kitchen and HGTV experts to develop and package expert-driven content.
o Work with brand teams to develop relevant, timely and engaging content to build fandoms and drive revenue.
o Work with social media and video teams to develop digital-first video series, determining creative scope, storytelling approach, and talent selection.
People Management
o Manage and mentor junior staff and contract workers to develop editorial skill set
o Manage relationships with freelance writers and experts; manage freelance budget
Qualifications & Experience